25 Ways to Jump-Start the Auto Industry

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25 Ways to Jump-Start the Auto Industry

By: Fast Company staff     Tue Mar 10, 2009 at 1:00 PM

Courtesy: Lauren Fix

25 ways to jump-start auto industry laurenfix

22. Think Globally, Act Nimbly

Lauren Fix, editor-in-chief of CarZen.com, CNN correspondent, and author of three automotive books

“One of the biggest problems is not getting the product to market quickly enough, and the only way to do that is to use world platforms. Ford is just starting to figure that out: If the Audeo sells well in Australia and New Zealand, bring it over here. That’ll save them a ton of money across the world, rather than saying of each car, ‘This is just for Japan’ or ‘This is just for the U.S. market.’ Look at Toyota, Kia, Honda, Audi–they’re all incredibly nimble.”

Read the other 24 Ways to Jump-Start the Auto Industry

About The Author

Lauren Fix Car Coach Reports car expert
Lauren Fix is a nationally recognized automotive expert, media guest, journalist, author, keynote speaker and television host. A trusted automotive expert, Lauren provides an insider’s perspective on a wide range of automotive topics, energy and safety issues for both the auto industry and consumers. Her analysis is honest and straightforward. Follow Lauren on Twitter, Facebook and Instagram
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