For Immediate Release
Jarrod Holland


Lauren Fix award SEMA

The Renowned Automotive Analyst, Car Care Expert and Author Receives Accolades for Mentorship and PR Efforts

Buffalo, NY (Nov. 12, 2013)—Lauren Fix, the admired automotive advice provider who is relied upon by so many news sources and the public alike, is honored to announce that she is the recipient of two annual awards at this year’s SEMA show in Las Vegas.

The first honor is the Athena Award presented by the SEMA Businesswomen’s Network (SBN).  According to SBN, the Mentor of the Year Award acknowledges and honors an individual for their wisdom, encouragement and willingness to help others along as a foundation for growth within and for the specialty-equipment industry.

Lauren is a mentor to all: from students looking for careers, to professionals well established in the automotive, television and PR industries. She works nationally with the Girl and Boy Scouts of America, local seniors groups, Summer Stock programs for young actors, speaks at several colleges and universities, and is involved in multiple charity auctions.

Lauren and her daughter, Shelby Fix, created the “Teen Car Coach” and “Car Coach 2.0” program to help young drivers realize their influence in the automotive industry and overcome barriers. Together they help bring teens and college students a fun, fresh vision on cars, driving and the personal freedom pitfalls that come with them. Typically they work in partnership with schools or community service groups, with hands-on demonstrations where teens explore their own vehicles and grow in confidence.

Lauren’s second honor came from The Car Care Council Women’s Board and the Automotive Communication Council for public relations efforts regarding winterizing your car on The Weather Channel.
The Car Care Council Women’s Board and the Automotive Communication Council applaud those companies, agencies and individuals that provide automotive information to consumers and the trade professionals who interact with them on a daily basis. Whether it be through outstanding advertising, marketing, merchandising and/or effective PR, these two organizations would like to recognize their efforts through the Automotive Communications Awards competition.

“To be honored twice is beyond my wildest expectations,” said Lauren Fix.  “I am beyond thrilled, grateful and humbled to receive these awards.  I’m so happy to have helped others this year and to be honored for it!”

About the Automotive Communication Council (ACC):

The Automotive Communication Council (ACC) is a national, non-profit organization comprised of marketing professionals engaged in public relations, advertising, branding and other communication practices for automotive aftermarket companies. ACC provides a networking forum for the exchange of ideas, information and resources about issues, challenges and trends impacting companies and organizations throughout the aftermarket industry.

Founded in 1941, ACC is the oldest continuously operating council in the aftermarket. It is operated by a volunteer board of governors and is managed by the Automotive Aftermarket Industry Association (AAIA) in Bethesda, MD. Membership is open to individuals who are employed or have an interest in the automotive aftermarket. Conferences are held once a year in the spring.

About the Specialty Equipment Market Association (SEMA):

SEMA, the Specialty Equipment Market Association founded in 1963, represents the $29.99 billion specialty automotive industry of 6,383 member-companies. It is the authoritative source for research, data, trends and market growth information for the specialty auto parts industry. The industry provides appearance, performance, comfort, convenience and technology products for passenger and recreational vehicles. For more information, contact SEMA at 1575 S. Valley Vista Dr., Diamond Bar, CA 91765, tel: 909/396-0289, or visit www.sema.org or www.enjoythedrive.com.

About Lauren Fix

Lauren Fix, “The Car Coach®,” is a nationally recognized TV Automotive Expert and an authority on consumer issues such as: new and used cars and trucks, automotive car care, driving skills, and repair and safety issues. Lauren has been a strong part of the automotive industry all her life and is a trophy winning racecar driver!

From sales to marketing to design Lauren is a real DIYer (do-it-yourselfer) and offers consumers education from personal experiences. In fact, Lauren Fix was the cohost and automotive expert for Talk 2 DIY Automotive; a show on the Do-It-Yourself Network (DIY), providing in-depth demonstrations and tips for auto repair.

Lauren is the National Automotive Correspondent for Time Warner Cable News, USA Radio Day  Break and The Weather Channel.  She also appears regularly as a guest expert on shows such as TODAY, The View, CNN, CBS, CNBC and FOX News, Fox Business Channel, to name a few.  Lauren can be seen from coast-to-coast on local morning and mid-day programs as well.

She writes for Parade Magazine, eBay.com and written articles and has been quoted in several publications including USA Today, Good Housekeeping, Redbook, Woman’s World, Esquire, First for Women, InTouch and Self.

In addition, Lauren is the award-winning author of three automotive books, Driving Ambitions: A Complete Guide to Amateur Auto Racing, The Performance Tire, and “Lauren Fix’s Guide to Loving Your Car” with St. Martin Press.

Ms. Fix is owner of Automotive Aspects Inc., a consulting firm that provides media consulting and broadcast messaging strategy services. Consequently, she makes a highly credible automotive expert, proving to be been a leader in positive consumer awareness to consumers in the automotive world.  One example of Lauren’s consulting work resulted in a Silver Anvil Award winning campaign for USAA and their Auto Circle Webinar, which was created to answer consumers’ car questions.

For more information regarding Lauren Fix, please contact Jarrod Holland at (910) 395-9109 or e-mail jarrod@publicityfactory.net. Or visit laurenfix.com for more tips from the coach herself.

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