Lauren Fix

Lauren Fix, admired automotive advice provider is proud to announce that she is the recipient of the Car Care Council Women’s Board and the Automotive Communication Council’s 2016 Automotive Communications Award for her social media efforts and her YouTube Channel, www.youtube.com/user/laurenfix.

Nothing can stop you but yourself. Today I’m a leader in the automotive, aftermarket and broadcast industries and an inductee into the National Women and Transportation Hall of Fame. But when I first embarked on the journey to pursue my love of everything automotive, I faced many hurdles. Youth, inexperience, self-doubt and a male-dominated industry were my some of my greatest barriers. While women are still underrepresented (and sometimes underestimated) in the automotive and aftermarket industries, they were much more so in the 1980s. I got my start working in mail order sales at my father’s brake remanufacturing company and each day was a challenge to assert my competence in the face of stereotypes. Every day, callers to sales or tech support would ask for a man who could help them. I always responded with, “I can help you!” Although I was the one who designed the components or kits, I found I had to defend my qualifications time and time again.

Gary Shapiro, CEO of the Consumer Electronics Association and author of the acclaimed bestseller, “Ninja Innovation,” points to Lauren Fix as an example of a Ninja. That’s someone, he says, who “doesn’t follow the rules,” and who is “smart, passionate, relentless and driven by an unyielding power to win.”

Lauren has her 2000 Jaguar XKR (BELOW) entered in the Group 11 national championship race of the Sportscar Vintage Racing Association (SVRA) at Circuit of The Americas this weekend. You don’t have to spend much time speaking Fix to become completely convinced Shapiro has it nailed.

Lauren Fix, automotive analyst and car expert, is honored to announce that she is the recipient of the Car Care Council Women’s Board and the Automotive Communication Council’s 2015 Automotive Communications Award for her YouTube Channel, www.youtube.com/user/laurenfix.

Car spokesperson Lauren Fix is Time Warner’s national automotive correspondent. Watch Lauren’s Car Coach segments nationwide on YNN stations and online.

Renowned automotive analyst and car expert, Lauren Fix, was awarded for her PR efforts and consumer television appearances. Read the press release!

Female automotive expert Lauren Fix, The Car Coach wins the Woman of the Year Award from the Specialty Equipment Market Association (SEMA) Businesswomen’s Network.

Lauren Fix, The Car Coach, television automotive expert wins the 2013 Athena Award and a PR Communications award at the 2013 SEMA show in Las Vegas.

Women are playing an increasing role in the world of automotive design. Female automotive expert Lauren Fix brings this article about their automotive women.